Novum collection an independent American jeweler that develops high end pieces for a niche market of innovators. Each collection piece goes through an extensive and unique lifecycle of development that guarantees an individual work of art.
The Problem
Novum Collection mainly sells jewelry during physical events. Before some incidents happened, the founder tried to revive his website and develop his online content but the results were disappointing. The reason is he was too irregular in updating his website. He really needs some help to attract customers and sell jewelry through his website.
Platform
- Web
Duration
- November 2015 – September 2016
Contributions
- Product Design
- Low-Fidelity Prototyping
The Goal
The goal is to redesign Novum Collection website to attract more customers and to make them want to buy a jewel. The brand already has a strong relationship with some customers met on physical events and we would like to transpose it online.
My Role
Product Designer
Mains task
- User Interface & Experience
- Wireframes
- Prototyping
Design Toolkit
Wireframe
Wireframes show how the information will be structured and architected, before visuals and interactions will appear.
Mobile Screens
Web Pages
Devices
